Back to agenda Adapting retail to the evolution of the modern consumer Tue 17 Sep | 17:45 - 18:30 Premium VIP Pass The Retail and HORECA sectors adapt to changing consumer expectations, focusing on personalization, sustainability, and the integration of digital technologies to create unique shopping experiences… and preferably repeatable, as the repeat customer is the best customer. In this panel, we will analyze how different concepts are implementing these new guidelines. Speakers Cristina de Cea Manager and co-owner Brew Wild Pizza Luke Darracott Owner Madrid & Darracott Moderators Gonzalo Illesca Founding Partner Omni Coffee