Consumer trends, predictions and attitudes

After four long and bewildering years of crisis, first with Covid and then with inflation, we are slowly returning to normalcy. Some things have changed, but most remain similar, albeit with nuances. The market is gradually devaluing due to the influence of cheap and low-margin offers, which is undoubtedly a problem for manufacturers and distributors. In this context, we ask four key questions: Are we balancing the short and long term well? How do we recover volume? Are we applying what we have learned over the years? Do we believe we can win this battle?