Back to agenda The quality product, the best ambassador of our Mediterranean pantry Mon 16 Sep | 12:30 - 13:15 Premium VIP Pass Restaurants and retail are undoubtedly the best ambassadors for the promotion of quality food and beverages. Restaurant experts, chefs and food industry representatives will discuss strategies for integrating quality local foods and select wines into the menus and shelves of restaurants and stores. The positive impact of offering authentic, quality culinary experiences that reflect the terroir and culture of the region will be explored, attracting those seeking authenticity and excellence. In addition to being healthy practices, they are practices that support local producers and promote sustainability in the industry. Speakers Javier Jurado Chef Restaurante Malak 1* Michelin Ana Moreno Director of Institutional Relations, Branding, and Sustainability Ines Rosales Yolanda Agüera Director of Purchasing, Quality, and Master Data Areas Rafa Bellido President Unión de asociaciones de sumilleres de España Moderators Nuño Urrea Corporate Director F&B Grupo SADE